Lis Naylor founded Answers Recruitment in 1991 quickly establishing herself as the No.1 recruitment consultancy in the computer games industry, employing a team of dedicated consultants covering sales, marketing and development.

In 1998 Lis Welsh joined forces with Anne-Marie Joassim to set up and establish Answers Recruitment in Paris to successfully service the emerging digital media games publishers and developers in Europe and Asia. During this period of growth both consultants worked actively with their clients advising them on setting up businesses in Europe and helping them shape the structure of their business for the future and employing key staff to build their management teams.

Lis’ particular skill as a life coach and business consultant encompasses working with new business to help re-structure their workforce and to ensure the right people are employed for the business at the right stage, with the foresight to be able to develop these individuals over the years ahead and focusing on individuals who can manage change, and grow with the business to achieve set objectives.

Some of the clients Lis has worked with include; Sony Computer Entertainment Europe Ltd, Sega Europe Ltd, Activision Europe Ltd, and Microsoft, Gameloft, Big Point, Spil Games, Popcap etc.

Nikki is our Office Manager and ensures we are in the right place at the right time and that the building doesn’t catch fire…and if it does we are insured!

With 5 years’ experience working at a senior level for a leading hedge fund company in London Nikki moved back to Market Harborough to bring up her family and enjoy the peace and quiet of rural life. Nikki has always loved meeting people and joined LWS&S to be more involved face to face with applicants and to deal directly with clients. Nikki will spearhead our digital marketing initiative and be actively involved in applicant screening and client liaison. She is used to dealing with clients on a day to day basis and understands the importance of confidentiality. Nikki is a highly motivated individual , incredibly efficient and very hard working.

Nikki holds an HND in Business and Finance from DeMontfort University Leicester. She likes to be constantly challenged in her work environment and is confident she will thrive in her current role.


Anne-Marie Joassim helped establish the Answers Recruitment proposition in Paris when, in 1998, she teamed up with Lis in order to open their first French office. As a senior entertainment industry figure, who had previously held the position of international VP of the Delphine group of companies, Anne-Marie shared Lis’s vision of offering a bespoke executive consultancy service to the publishing and development community.

As a former senior VP at Delphine Software International (DSI), Anne-Marie’s strength comes from her background. She held responsibility for, and gained valuable experience in, international business development in Europe, Asia and the Americas.

As well as search and acquisition duties for startups and mid-size organisations, Anne-Marie also delivers effective recruitment counsel to international organisations such as Warner and Disney, and is able to effectively recruit from manager to senior executive level.

Anne-Marie’s areas of specialism include sales and marketing, software engineering, project management, business development and marketing communications. Her deep knowledge of the industry, and of the key people within it, ensures that she fully appreciates the underlying ecosytems and understands needs and wants of the people involved, both client and candidate side.

Anne-Marie is a regular guest speaker at the International Internet and Multimedia University of Paris ( and at Supinfogame–Rubika in Valenciennes (

Keef has been involved in the interactive entertainment industry for over 20 years. Having started his career as a journalist on the UK’s leading Mega Drive publication, he moved across in 1995 to help promote and market some of the earliest 3rd party titles for an amazing new console called…PlayStation! Having an understanding of how the media worked was vital in helping to launch titles through the likes of Telstar Electronic Studios. Keef has held PR positions at Ubi Soft Entertainment and Empire Interactive, and has also consulted with industry giants such as EA, Bethesda and Jagex as well as multi-national corporations such as British Telecom. He’s held senior positions in some of the big London full-service agencies, where he was able to hone his business skills alongside his communication “chops”. More recently, Keef co-founded the developer-focused marketing agency Peppermint P, and has recently moved back to consulting in order to be able to work with a more diverse range of clients and offer his skills and advice on a 1-2-1- basis.

Keef likes riding fast motorcycles around UK race tracks. He also enjoys climbing the sea cliffs in Dorset and the gritstone in Yorkshire, boxes non-competitively “…for fun”, and holds the rank of Master instructor in the traditional Korean art of Tang Soo Do. Oh, and he’s cycled back from Gamescom in Germany three times in order to raise money for Gamesaid (along with a whole bunch of other like minded fools)